Blackberry Ad
By now, everyone must have seen this Blackberry ad that Vodafone is running: This ad indicates Blackberry’s attempt at an image change from being a high-level manager’s gadget to the new toy anyone can have. It’s no longer just for the smart guys or the rich guys or the ones wearing suits, the ad says. Reminds me of how mobile phone charges were around Rs 16 per minute back in the mid-90’s. And hence, it was only used by a handful back then. Fast-forward to today: it costs less than a paise per second. And everyone from your maid to the auto-driver has a cell phone. If only we make a lot more of the currently exclusive systems in our country just as inclusive. And while we’re at it, here’s hoping we can make things inexpensive as well.