Amazon Prime (Cont.) and Alexa
A while back, I’d written this blog on how the scheme called Amazon Prime came about. I found a very interesting use of that very scheme (from Amazon’s perspective) in Scott Galloway’s The Four , a book on the fastest growing tech companies (Apple, Amazon, Facebook and Google). In the age of the Internet, customer loyalty to brands has been steadily eroding. People tend to search for what they want and don’t care about the brand, something that leaves retailers at the “mercy of Google and disloyal consumers”, writes Galloway. To which this is Amazon’s response, especially in the US: “(Amazon) via pricing and exclusive content and products, is asking people to either join Amazon Prime or leave.” Why? “Prime members represent recurring revenue, loyalty and annual purchases.” But if you thought Amazon is the knight in shining armour for brands, you could not be more wrong! You must have heard of Alexa, Amazon’s voice assistant. Named after the famous library in Alexandri...