New Boss in Town
When Microsoft released its Office suite for the iPad (and Android phones), the comments on the Net were scathing: - Ben Evans titled the event, “Hell freezes over”! After all, that's what Microsoft software on an Apple device sounds like. - Others said it was too little, too late. That the world has moved onto other editors on their phones and tablets and nobody even wants Office anymore. And it is fashionable to call Steve Ballmer, Microsoft's ex-CEO, an idiot. But when it came to coming up with a mobile OS, Microsoft didn't really miss the opportunity (Windows Mobile came up in 2000); rather, as Ben Thompson wrote , they just got “out-executed” by Apple first and then by Google. Then again, Ballmer is (in)famous for having laughed at the iPhone when it was launched saying a phone without a physical keyboard would never succeed. He could not have been more wrong about anything in his life. By 2012, as Forbes said : “One Apple product (iPhone), something th...