Dent in the Universe
As I never tire of saying, the smartphone must be the fastest adopted technology in human history. How fast? As Ben Evans says : “Of 5bn adults on earth today, close to 4bn and growing have a mobile phone today, almost all of whom will convert to smartphones over the next few years.” It’s easy to believe that: after all, everybody has a smartphone these days: from CEO’s to the middle class to illegal immigrants and those in refugee camps . Not bad for a product just launched a few years back, in 2007! There’s something else that this incredible pace of smartphone adoption is doing: it is changing the very nature of the Internet. Evans explains how. Once upon a time, he says: “Our mental model of how and where you used 'mobile' was that it fitted into specific, occasional places and times where you were walking or waiting or needed a single piece of information and didn't have a PC.” Fast forward to present day: “Mobile today does not mean 'when you'r...