The Face on the Ad is Yours!
“Your content and identity are being used as ads.” - Josh Constine Advertising has come a long way due to the Internet. From same-ads-for-everyone (what TV and radio still do), we moved to ads based on what’s relevant at that instant (think Google search), and then to companies mining our data as we surfed to know what we might be interested in. More recently, in 2011, Facebook started the concept of “sponsored” and “promoted” posts …from our friends! “If you Like a brand’s Page or post, check in at a business, download or use an app, or share a link, advertisers can pay to boost that action’s visibility in the feed (of your friends).” Twitter shows you ads based on what the people you follow like. Pinterest and Instagram are doing the same. And now Google has jumped on the bandwagon. Oh, in case you didn’t realize, these ads show up with your friends’ names and faces alongside them as people who liked/ bought/used th...