Unicorns #4: Zerodha
I was surprised to learn that India’s largest brokerage firm is not ICICI Direct, but a startup named Zerodha. It’s the largest in number of clients and trading turnover on the stock exchanges. Its founder, Nithin Kamath, started trading in the stock markets in the late 90’s, a time when everything was still offline, writes Ashish B in his book on the company. Despite the inconvenience of the offline world, Kamath was hooked. He worked at a call center in the night; and traded during the day. One time, he bumped into a US returned guy at the gym, who asked Kamath to invest ₹25 lakhs on his behalf! Kamath quit the call center and started Kamath Associates. Soon, he had more clients, and found “logging into ten different accounts was difficult” and painful. His solution? Become a sub-broker of an existing broker (Reliance Money) of the stock exchange – it would allow him to handle multiple accounts simultaneously. He did just that in 2006. The brokerage fees soon be...