Seekho and Outcome-Driven Learning
If you want info on questions like how to update your Aadhar card or increase views on your YouTube page, you do a search in all the usual sites like YouTube or Google. All free. So why would anyone pay for videos on such topics. Yet that is exactly what the Indian app named Seekho does. And millions pay for it. Dharmesh BA looks into Seekho . “Why would someone pay for what they could find free? What is it about the product, the design, the psychology of the user journey that turns free content into a subscription business?” On YouTube, anyone can upload anything. On Seekho , only curated “showrunners” can post stuff. The company picks potential content creators, gives them topics, posts their videos and sees how viewers respond. If it draws clicks, the creator is enlisted (and paid). Else he is dropped. This solves the quality-drowned-in-quantity problem of much of the free Internet. How much does it cost? ₹1 for the first week, ₹149 per month thereafter (on ...