When, not What
Daniel Pink’s book, When , is a wake-up call on why our intuitive feel on one aspect of problem solving may be very wrong: “We simply don’t take issues of when as seriously as we take questions of what .” We ignore the “when” even though we all know this: “( Late chronotypes ) wake long after sunrise, detest mornings, and don’t begin peaking until late afternoon or early evening… (Early chronotypes) rise early and feel energized during the day but wear out by evening.” Consider the impact to young people who “begin undergoing the most profound change in chrono-biology of their lifetimes around puberty”. And yet, most schools world over start early in the day: “(Schools) force these extreme owls into schedules designed for chirpy seven-year-old larks.” So why not change schools to start a bit later? Aha, guess how the adults who set the school time think: “What difference can one hour possibly make”, ask the forty- and fifty-year olds.” And then there’s the fact...