Myths of the Internet Age
In the Internet Age,
some complain about information overload: too many mails, tweets, status
updates…while others are happy to be in an era where we have access to every
conceivable piece of information and point of view, with little or no
censorship.
Except that both
of the above views might just be myths. Or at least that’s the view of these 2
books I will talk about.
The first book, The Information Diet by Clay Johnson,
argues that since time immemorial there’s been way more information than any
one individual can absorb; and thus the only thing that has changed today is
the ease of access to information. Now add to that the fact that nobody is
forcing you to consume all that information; and the logical conclusion is that
the real problem is voluntary information over-consumption! And isn’t
over-consumption an easy problem to solve? As the blogger Shane Parrish said:
“It is very difficult, for example, to
overconsume vegetables.”
But is that the
entire reality? Some argue that peer pressure is also at play and kind
of forces us to read up on everything:
“The internet has granted us knowledge,
but now that we’ve eaten the apple, the snake hisses in our ear that everybody
and their cousin had already discovered that watered-down bluegrass already, so
cover your nudity and feel ashamed.”
Then again, you
can choose to resist peer pressure, can’t you? As Richard Feynman said in The Pleasure of Finding Things Out:
“They [must have] expected me to be
wonderful to offer me a job like this and I wasn’t wonderful, and therefore I realized a new
principle, which was that I’m not responsible for what other people think I am
able to do; I don’t have to be good because they think I’m going to be good.
And somehow or other I could relax about this.”
The second book,
The Filter Bubble by Eli Pariser,
says that what you read on the Internet is really filtered content. Let’s
expand on that a bit: Nicholas Negroponte says on one extreme is sycophantic
personalization: “you’re so great and wonderful, and I’m going to tell you
exactly what you want to hear.” On the other extreme is parental approach: “I’m
going to tell you this whether you want to hear this or not, because you need
to know.” The search results of Google factors in what you’ve clicked in the
past and the kinds of articles you tend to read. And thus ends up falling in
the sycophantic personalization camp. Countries like China and dictatorships
practice the parental approach. Shane Parrish again:
“When technology’s job is to show you the
world, it ends up sitting between you and reality, like a camera lens.”
I find the take
of both books interesting: now I sit and wait for them to come to my local
library!
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