Goals
During his keynote
address at the University of the Arts, Neil Gaiman said, “I didn't have a
career. I just did the next thing on the list.”
Not having goals
is almost unimaginable to most people. Peer/societal pressure aside, without
goals, what would they work towards, personal or otherwise? As Ben Thompson asked
about Microsoft:
“One of the greatest corporate mission
statements of all time: A computer on every desk and in every home, running
Microsoft software.
...
And that, right there, is what is wrong
with Microsoft. It’s not they don’t have talent – they do. It’s not that they
don’t have great technology – they do. In fact, it’s not even that they lack a
CEO. Rather, it’s that they achieved their goal. There IS a computer on every
desk and in very home, and nearly all of them run Microsoft software. So now
what?”
Goals are the
answer to the “now what?” question. Or so it seems.
But do goals really make
sense for most of us, asks Scott Adams:
“For most of us, we have no idea where
we'll be in five years, what opportunities will arise, or what we'll want or
need by then.”
Robert Pirsig said
something deeper in Zen and The Art of
Motorcycle Maintenance:
“To live only for some future goal is
shallow. It’s the sides of the mountains which sustain life, not the top.”
Learn to enjoy
the journey.
Of course,
that’s easier said than done…
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