When it Pays to Not be Cool!


Ever wondered if not being cool can work to your advantage? Sounds nonsensical, right? After all, as teenagers, weren’t most of us dieing to be cool? Aren’t most brands willing to give their soul to be perceived to be cool?

And yet, Samsung found itself in the bitter-sweet situation of being exonerated from the charge of violating Apple’s iPad patents because the judge felt that, hold your breath, “(Samsung’s tablets) are not as cool”!

I wonder if Samsung is celebrating its lack of coolness, er, the verdict? Or would it rather been seen as cool, and by association to have infringed the patents? I guess you really can’t win them all!

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