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Map to Read a Book!

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As a teenager, I read a few Hardy Boys books where at the end of some pages, you’d have a choice: If you want to pursue the crook, go to Page 30. If you want to take the victim to the hospital, go to Page 40. It was interesting at times, and choices at some points may lead you back to pages you had already visited via a different series of choices. But I had never read (nor even knew about) a similar category called the “Choose Your Own Adventure” book. It too had the same forks where the reader makes choices to decide which page to read next. So what was the difference of this new kind from the type I had read? In the kind I had read, the final outcome was guaranteed: the good guys would win, the crooks would end up behind bars. Only the path to that outcome would vary. Whereas the other kind could have different “types of outcomes at the end of each path”, writes Sarah Laskow . The endings cover the entire spectrum from “great, favorable, mediocre, disappointing, or catastrop...

Communication Apps

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In one of his blogs, Ben Thompson listed 10 social apps he had used in the last two days (in no particular order): “ Twitter , for keeping up on news and commenting on tech and stratechery Facebook , for posting personal status updates and checking in LINE , for text messaging with my wife and friends in Taiwan Snapchat , for exchanging photos with my wife Skype , for instant messaging with my colleagues Facetime , for talking with my wife and kids Instagram , for posting cool photos Email , for all types of content, both work and personal Photostream , for sharing photos with my family WordPress , for posting to this blog” Why so many apps? Thompson’s answer: “Social is about communication, and communication is, and always has been, conducted through multiple mediums... There are three primary means of communication: text, photo, and video/voice.” He even drew a map of the different apps and the purpose they serve (1-to-1 or 1-to-many? Permanent or eph...