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Showing posts with the label Blackberry

Tech Moves @ Warp Speed

There was a time in the technology industry, not very far back, when companies dominated for long periods, often decades. Like IBM. Or Microsoft. Then the Internet arrived, with its “power vested in me by nobody in particular” philosophy, as stated by Marc Andreesen, founder of Netscape! And the rules of the game changed forever. Neil Gaiman described it as follows: “The rules, the assumptions, the now-we're supposed to's of how you get your work seen, and what you do then, are breaking down…The old rules are crumbling and nobody knows what the new rules are. So make up your own rules.” As Joshua Topolsky wrote , today, even 6 years feels like an eternity in technology:  “Only six years ago, the vast majority of people had no idea that a phone could do anything other than make a phone call. The concept of "apps" did not exist at all. The idea of using a phone as a GPS unit or a camera was laughable. Twitter and Facebook were nascent distractions. Netflix...

Blackberry Ad

By now, everyone must have seen this Blackberry ad that Vodafone is running: This ad indicates Blackberry’s attempt at an image change from being a high-level manager’s gadget to the new toy anyone can have. It’s no longer just for the smart guys or the rich guys or the ones wearing suits, the ad says. Reminds me of how mobile phone charges were around Rs 16 per minute back in the mid-90’s. And hence, it was only used by a handful back then. Fast-forward to today: it costs less than a paise per second. And everyone from your maid to the auto-driver has a cell phone. If only we make a lot more of the currently exclusive systems in our country just as inclusive. And while we’re at it, here’s hoping we can make things inexpensive as well.