Many Truths
Take these lines from Hector Macdonald’s book, Truth: How the Many Sides to Every Story Shape Our Reality : “On most issues, there are multiple truths we can choose to communicate.” Your instinctive reaction was either disgust at the everything-is-grey stance or a resigned it’s-not-true-but-this-seems-to-be-the-common-belief-these-days shrug. But wait, and consider all the too common scenario where a company has to drastically change the way it operates. The need can (truthfully) be presented in two ways, writes Macdonald: 1) “Golden opportunity”: Incredible potential, money to be made etc; 2) “Burning platform”: Either we change or we perish. Both reasons are probably true in such cases, but they leave very different impressions in the minds of employees (excitement v fear). So managers rarely go for the balanced both-reasons-apply presentation; they go with only one truth based on which incentive would work bette...