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Showing posts with the label sales

Tesla #3: Sales Challenges

Car companies sell their vehicles through dealers. Elon Musk though decided the best way was for Tesla to sell the car directly, writes Tim Higgins . But this brought the company into “unchartered territory” – in most American states, car companies are not allowed to sell directly to customers!   Given that Tesla had enough challenges – building a car company from scratch, not just another car but an electric one, and the need for huge cash investments – why was Musk trying to create one more challenge for the company? Well, Musk ideologically hated the “hard sell” approach – coming from the Internet age, he felt a great product would sell itself. In addition, Musk understood that buyers would need to be educated about electric cars – and for that, he didn’t trust the dealerships; instead, Tesla should build its own sales team. And yet: “He tended to show little interest in the boring nuts and bolts of sales operations.” This is just one of many contradictory stances Musk...

Intro to Accounting and Market Expansion

When my 7 year-old daughter wanted to take money to buy stuff at the school canteen, I tried shooting it down pointing out that she didn’t know to subtract in her head. “How would you know how much they should return?”, I asked. “It’s OK if they don’t return the right amount,” she said. Seeing my jaw drop, she explained her stance, “It’s your money, I am fine if you spent a little extra”. Another time, she told me that giving extra money for something is better than giving the exact amount. “Why?”, I asked. “Simple,” she said, “That way they give you back some money. Imagine that: giving you money for buying something from them .” Patience, I reminded myself. She will learn when she is ready. Or even better, when she has an incentive to learn such things. I think that incentive driven moment to learn about subtraction and accounting has arrived. Of late, she has taken to growing plants. It soon became a group activity with her friends where they’d all plant seeds in cups,...