Don't Judge a Book by its Title
In recent times, a large number of hit novels have the word “Girl” in their title. The Girl on the Train . Gone Girl . Razor Girl . Stieg Larsson’s series starting with The Girl with the Dragon Tattoo . There are many others. Emily St. John Mandel did a data analysis of this trend (apparently looking into the “girl” trend is a bit of a trend in itself!). The article has charts and everything else you’d expect when someone crunches the numbers! But the part that really caught my attention was these lines: “Why are there so many of these books? Well, because publishing is an industry ruled by mystery and chance… Because there is a certain element of mystery to the whole thing, when a book does explode, there’s a natural tendency to try to copy elements of its success. ” So if the word “Girl” shows up disproportionately in the titles of hit books, no prizes for guessing what’s going to happen to the next set of books. Until this one stops “working”. Or they find the next patter...