Battling Fake News
Recently, the Karnataka government decided to take steps against fake news – create a fact-checking unit, identify “fake news syndicates”, and to introduce legislation against propagation of fake news, and to punish those involved in it.
But is any
measure possible against fake news? Wrt that question, I found Gurwinder’s post thought-provoking. First, he reminds us, neither
misinformation (wrong info) and disinformation (deliberately spreading
wrong info) are new problems – they’ve been there since the time humans learned
to communicate. Every new advance in communication systems creates new threats
on this front – the printing press, the telegraph, TV, radio, the Internet, and
everyone’s favourite whipping boy of present day, social media.
Some argue social
media is a whole different type of threat. It is democratic and distributed,
they argue – anyone can create and spew fake news. But that very reason,
says Gurwinder, raises a new problem wrt any attempt to regulate it:
“The
notion that information traffic can be policed is a relic of the 20th century.
It worked in the old, centralized world, but in a distributed world like ours,
the information-space is too vast and unpredictable to be top-down regulated.”
Then there is Brandolini’s
law, he reminds us:
“The
amount of energy needed to refute bullshit is an order of magnitude bigger than
to produce it.”
Countering mis
(and dis) information requires far too much effort and resources. And mis (and
dis) information spreads way faster than information:
“By
the time moderators have identified a meme as false and are ready to moderate
it, it’s already infected countless minds and cemented itself in the public
consciousness. Censors beware: online, you cannot police the present; only
the past.”
Remember the
famous Anna Karenina principle from Tolstoy? It says that there are many,
many ways of being wrong, but only one way to be right. In this context, that
means the moderators can make mistakes, let some fake news slip through. Thus,
those who trust the moderators will now be confident in what they believe in,
even when the moderators made mistakes.
All of that is why
Gurwinder feels any attempt is a waste of time:
“Governments
trying to legislate it, tech giants trying to implement it, and establishment
media trying to advocate for it, are like beavers building a dam of twigs in
the shadow of an inbound tsunami of bullshit.”
What then is the
solution? Gurwinder’s counterintuitive (and initially shocking) answer is – Do
nothing. One, he says, violence has reduced over time
(worldover), not increased. The instances of violences triggered by fake news
get a lot of press, and so we get the wrong feeling that the overall violence
levels are higher. Two, people don’t get swayed by
mis/dis-information as easily as we think or fear. Even when they do get
swayed, they don’t act on it.
“Because,
like most people, they have jobs and family to care about.”
Three, people assume that others (the “masses”)
are naïve and fall for disinformation easily. This “subconscious snobbery” is particularly
widespread amongst intellectuals and policy makers.
In any case, he
says, things settle down. People develop immunity. New patterns evolve. Every
generation feels the issue they experience is different and an existential
crisis, but that is rarely the case. The fear that the printing press made it
easy to spread lies didn’t play out – it did far more good than harm. Same with
the Internet. Perhaps, we need to take a deep breath, and accept that in the
short term, things will be crazy and scary, but in the long run, it won’t
matter.
Agree with it or not, it’s a view certainly worth thinking over.
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