Indian Small Businesses and WhatsApp
We hear a lot about how WhatsApp is used by small shop owners to run/increase their business. Dharmesh BA explores the limitations of this. He starts with the tale of a guy running a beauty parlour. Ten years back, he could recommend Lakme sunscreen to a customer. No more. Women come to parlours with screenshots of Korean skincare brands seen on Instagram. If the parlour didn’t have it, they left. How could he possibly have every such brand? The solution? He joined a WhatsApp vendor group – wholesalers posting pics of various products. Our parlour owner would post some of those pics to his customer group – and order the ones in which his customers showed interest. “He wasn’t using WhatsApp for communication and marketing alone but turned it into a just-in-time inventory system.” ~~ Did you know there are 3 variants of WhatsApp? The one which you and I use. There’s WhatsApp Business which small businesses use with catalogs and auto-replies to customer chats. ...