UPI123Pay

The usage of UPI, both in terms of the number of transactions (green line) as well as the amount of money being transferred (blue bars), has been increasingly exponentially over the years. In 2021, it hit $840 billion.


 

But UPI was restricted to those who had a smartphone. (That means 40 crore feature phone subscribers were left out). Which is why the RBI launched UPI for feature phones, aka UPI123Pay on 9th March.

 

UPI123Pay doesn’t even require an Internet connection! Here’s how it works: the “123” refers to it being a 3-step process to transfer money via the feature phone – call, choose, and pay. But first, the user has to link his (feature) phone to his bank account. At which point, he’d be asked to set his UPI PIN using his debit card. With that, he is good to use UPI123Pay.

 

To transfer money, (1) he needs to call an IVR number from his feature phone (the IVR works in multiple languages) (2) He then selects whom to transfer the money to – another individual, or to pay a bill etc. (3) If he is transferring to an individual, he enters that person’s mobile number and amount, else just the amount to pay. Then he enters the UPI PIN to confirm the transaction.

 

See how this worked? The IVR service, since it is owned by the RBI/government, takes care of the last step (transferring money via UPI, which would have needed an Internet connection, and thus a smartphone). The articles I read didn’t clearly explain how one pays a merchant (say Amazon or Myntra); but the facility is indeed supported via UPI123Pay (it’s only me who couldn’t find a clear explanation on how it is used). All this is excellent since digital payment systems won’t be restricted to smartphone owners only.

 

As an aside, it is increasingly becoming clear that both India and China are switching into domestically designed digital payment systems (government owned UPI in India; private sector financial payment apps in China - like how PayTM used to work before UPI). So much so that Apple has been forced to acknowledge market realities in both countries – they accept payment via the private sector apps in China; and in India, they accept payment via UPI, Netbanking, and even RuPay card.

 

Having one’s own financial payment systems – both in India and China – means that VISA and MasterCard will never get these countries. That’s 2 billion potential users they won’t get. Who wants plastic when one has a phone? Another benefit of such home-grown solutions is what the Ukraine war shows – American companies can choose to pull the plug whenever they want. Sure, neither Chinese nor Indian payment systems are accepted internationally yet. Then again, how often does one need to be making payments internationally anyway?

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