A Brief History of RuPay
In an earlier blog , I’d mentioned that Apple in India accepts RuPay cards. This blog is on RuPay, why it came to be, and how it has grabbed the (Indian) market. RuPay (shortened from Rupee and Payment) is an initiative of NPCI (National Payments Corporation of India). It was launched in 2012. It is an alternative to VISA and MasterCard. This Think School video does a good job of providing many details. First, it explains how VISA/MasterCard works. Say, you want to use your HDFC (debit or credit) card to pay a shop, whose account is with ICICI. Someone has to act as an intermediary who can check if the card is valid, whether the amount is within limits, then authorize (or decline) the transaction, and finally transfer the money from HDFC to ICICI. That intermediary has always been VISA or MasterCard. Doing all this takes effort, requires servers to run, software to integrate with banks and shops; and it is a convenience. Which is why VISA and MasterCard charge a f...