Estimated Time of Travel
Usually I am not sympathetic to the complaints against the advertisement driven Internet model. Somebody’s got to pay for the service; so what if its via ads? To the common complaint that it incentivizes the site (Facebook, Google etc) to show you content based on the advertiser’s money, surely the site would lose its popularity over time if it kept thrusting content that you didn’t like/care about? But recently I saw a good example of a far more subtle behavior that ads can lead to in what sites show us. While there’s nothing harmful in what I will describe, it does show that the effects do exist. When people plan a trip, they use one of these apps to estimate time of travel: Google Maps, Waze or Apple Maps. The first two are ad driven, but Apple isn’t. Artur Grabowski compared the three apps. Here’s what he found: 1) Waze’s routes are usually the fastest; Google is mid-way; Apple is the worst (relatively speaking). Nothing surprising so far...