Who Owns the Data?
Data is the new oil, they say. That seems obvious when you think of Google, Facebook, Baidu and Tencent, writes Yuval Noah Harari in 21 Lessons for the 21 st Century . And yet, we give our data away so easily: “People are happy to give away their most valuable asset – their personal data – in exchange for free email services and funny cat videos. It is a bit like African and Native Americans tribes who unwittingly sold entire countries to European colonialists in exchange for colorful beads and cheap trinkets.” We are heading for a future described below: “What will happen when we can ask Google, “Hi Google, based on everything you know about cars, and based on everything you know about me (including my needs, my habits, my views on global warming, and even my opinions about Middle Eastern politics) – what is the best car for me?” Or maybe we’ll be asking Facebook or Alexa/Amazon that question, but the point is the same. If we, as individuals and as a society, don’t f...